{"id":10322,"date":"2017-11-15T09:50:34","date_gmt":"2017-11-15T08:50:34","guid":{"rendered":"https:\/\/besteto.pari.cz\/zrod-marketingovych-stretnuti-poprad\/"},"modified":"2021-11-26T13:41:25","modified_gmt":"2021-11-26T12:41:25","slug":"zrod-marketingovych-stretnuti-poprad","status":"publish","type":"post","link":"https:\/\/www.besteto.sk\/zrod-marketingovych-stretnuti-poprad\/","title":{"rendered":"Zrod marketingov\u00fdch stretnut\u00ed v Poprade. U\u017e ste o tom po\u010duli?"},"content":{"rendered":"        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">SEO tipy od Mareka \u0160ul\u00edka<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul><li>bud\u00facnos\u0165 SEO je v&nbsp;hlasovom vyh\u013ead\u00e1van\u00ed,<\/li><li><strong>responzibilita webu<\/strong> ovplyv\u0148uje poz\u00edcie v&nbsp;Google,<\/li><li><strong>optimalizujte obr\u00e1zky<\/strong> a&nbsp;vyp\u013a\u0148ajte k&nbsp;nim n\u00e1zvy a&nbsp;ALT popisy pod\u013ea k\u013e\u00fa\u010dov\u00fdch slov,<\/li><li>webov\u00e9 str\u00e1nky neprisp\u00f4soben\u00e9 na mobiln\u00e9 rozhranie sa nemusia zobrazova\u0165 vo v\u00fdsledkoch vyh\u013ead\u00e1vania na mobile,<\/li><li>ve\u013ekos\u0165 titulku webu sa po\u010d\u00edta na pixely, nie na po\u010det znakov.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul><li><strong>nevytv\u00e1rajte zna\u010dky zo skratky<\/strong>, u\u0161tr\u00edte si 30% n\u00e1kladov na reklamu a&nbsp;propag\u00e1ciu,<\/li><li>n\u00e1zov tvorte v&nbsp;jazyku \u0161t\u00e1tu, kde spolo\u010dnos\u0165 p\u00f4sob\u00ed,<\/li><li>v\u00fdhodn\u00e9 je vymyslie\u0165 si <strong>novotvar<\/strong>: je nezamenite\u013en\u00fd, dobre merate\u013en\u00fd, mohla by by\u0165 pre neho vo\u013en\u00e1 dom\u00e9na a&nbsp;nebudete riskova\u0165 s\u00fadne spory o&nbsp;zna\u010dku,<\/li><li><strong>vyhnite sa popisn\u00fdm n\u00e1zvom<\/strong>\u2009\u2014\u2009\u017eivotn\u00fd cyklus produktov je pomerne kr\u00e1tky, pr\u00edpadne sa m\u00f4\u017ee \u010dasom roz\u0161irova\u0165 a&nbsp;u\u017e by zna\u010dka nemusela vystihova\u0165 ponuku,<\/li><li>sna\u017ete sa <strong>bartova\u0165<\/strong> svoje slu\u017eby za protislu\u017eby, u\u0161etr\u00edte.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"aspect-w-16 aspect-h-9\"><iframe title=\"Lud\u011bk Ml\u010doch na Ecommerce Poprad o tom, ako vymyslie\u0165 zna\u010dku pre online projekt\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FdsiNqJsk4Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\"><\/iframe><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong style=\"color: rgb(51, 51, 51); font-family: sans-serif, Arial, Verdana, \" trebuchet ms font-size:>Chcete ma\u0165 preh\u013ead o&nbsp;tom, \u010do je v&nbsp;BESTETO nov\u00e9? Prihl\u00e1ste sa na odber <a href=\"http:\/\/besteto.us1.list-manage.com\/subscribe\/post?u=6dfbf7b4e390ae9ccf4482c6a&amp;id=34affd2923\">n\u00e1\u0161ho newsletteru<\/a>, radi v\u00e1m ho po\u0161leme.<\/strong><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Na to, \u017ee v\u00e4\u010d\u0161ina marketingov\u00fdch podujat\u00ed sa kon\u00e1 v Bratislave, sme si u\u017e v\u0161etci asi pomaly zvykli. Ale pre \u013eud\u00ed z opa\u010dn\u00e9ho konca Slovenska je nepraktick\u00e9, aby st\u00e1le tak \u010faleko cestovali, preto vznikla iniciat\u00edva E-commerce Poprad a jej prv\u00e9 stretnutie sme si nenechali ujs\u0165.<\/p>\n","protected":false},"author":2,"featured_media":10325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[110,174,245],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts\/10322"}],"collection":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/comments?post=10322"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts\/10322\/revisions"}],"predecessor-version":[{"id":12527,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts\/10322\/revisions\/12527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/media\/10325"}],"wp:attachment":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/media?parent=10322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/categories?post=10322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/tags?post=10322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}