{"id":10042,"date":"2018-02-09T10:36:00","date_gmt":"2018-02-09T09:36:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/besteto-univerzita-heureka-sprievodca-eshopov-2cast\/"},"modified":"2018-02-09T10:36:00","modified_gmt":"2018-02-09T09:36:00","slug":"besteto-univerzita-heureka-sprievodca-eshopov-2cast","status":"publish","type":"post","link":"https:\/\/www.besteto.sk\/besteto-univerzita-heureka-sprievodca-eshopov-2cast\/","title":{"rendered":"BESTETO univerzita: Sprievodca Heurekou pre e-shopy, 2. \u010das\u0165 (Overen\u00e9 z\u00e1kazn\u00edkmi, Sortiment Report a \u010fal\u0161ie)"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Pokra\u010dujeme, ako sme s\u013e\u00fabili. V&nbsp;dne\u0161nej \u010dasti BESTETO univerzity si posvietime na tieto funkcie Heureky:<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul><li><a href=\"#sluzba-a-certifikat-overene-zakaznikmi-?\">Slu\u017eba a&nbsp;certifik\u00e1t Overen\u00e9 z\u00e1kazn\u00edkmi<\/a><\/li><li><a href=\"#sortiment-report-?\">Sortiment Report<\/a><\/li><li><a href=\"#dostupnostny-xml-feed-?\">Dostupnostn\u00fd XML&nbsp;feed<\/a><\/li><li><a href=\"#najblizsie-obchody-?\">Najbli\u017e\u0161ie obchody<\/a><\/li><li><a href=\"#zaver-?\">Z\u00e1ver<\/a><\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Heureka m\u00e1 medzi slovensk\u00fdmi vyh\u013ead\u00e1va\u010dmi tovaru zauj\u00edmav\u00fa&nbsp;poz\u00edciu. Prep\u00e1ja v&nbsp;sebe&nbsp;funkcie porovn\u00e1va\u010dov cien, katal\u00f3gov obchodov a&nbsp;magaz\u00ednov o&nbsp;spotrebnom tovare. V\u010faka ob\u013e\u00fabenosti medzi u\u017e\u00edvate\u013emi m\u00e1 Heureka vysok\u00fa n\u00e1v\u0161tevnos\u0165 a&nbsp;predstavuje&nbsp;zdroj referenci\u00ed ako e\u2011shopov, tak r\u00f4znych produktov.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Slu\u017eba a&nbsp;certifik\u00e1t Overen\u00e9 z\u00e1kazn\u00edkmi<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Heureka vymyslela tento koncept <strong>z\u00e1ruky kvality<\/strong>, ktor\u00fdm chce podpori\u0165 svojich u\u017e\u00edvate\u013eov, aby sa neb\u00e1li nakupova\u0165 online. Jeho cie\u013eom je obmedzi\u0165 negat\u00edvne sk\u00fasenosti a&nbsp;poskytn\u00fa\u0165 \u010do najobjekt\u00edvnej\u0161\u00ed <strong>syst\u00e9m hodnotenia kvality e\u2011shopov a&nbsp;produktov<\/strong>. Cena toti\u017e nie je jedin\u00fd faktor, ktor\u00fd ovplyv\u0148uje rozhodovanie pri n\u00e1kupe. Patr\u00ed&nbsp;sem aj spo\u013eahlivos\u0165 e\u2011shopu, \u00farove\u0148 jeho komunik\u00e1cie, sp\u00f4sob, ak\u00fdm sa stavia k&nbsp;reklam\u00e1ci\u00e1m, kompletnos\u0165 uveden\u00fdch inform\u00e1ci\u00ed, doba dodania produktu, \u010di celkov\u00e1 kvalita poskytnut\u00fdch slu\u017eieb.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h3 class=\"wp-block-heading\"><img decoding=\"async\" alt=\"Logo Overen\u00e9 z\u00e1kazn\u00edkmi Heureka\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/certifikat-oz.png\"><br><em>Obr. 1: Uk\u00e1\u017eka modr\u00e9ho a&nbsp;zlat\u00e9ho Heureka certifik\u00e1tu Overen\u00e9 z\u00e1kazn\u00edkmi<\/em><\/h3>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Ako to funguje<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Ka\u017ed\u00fd e\u2011shop registrovan\u00fd na Heureke sa m\u00f4\u017ee <strong>bezplatne<\/strong> zapoji\u0165&nbsp;do slu\u017eby Overen\u00e9 z\u00e1kazn\u00edkmi. To ale neznamen\u00e1, \u017ee automaticky z\u00edska aj <strong>certifik\u00e1t<\/strong>. Ten m\u00f4\u017ee e\u2011shop dosta\u0165 iba na z\u00e1klade <strong>pozit\u00edvnych hodnoten\u00ed re\u00e1lnych z\u00e1kazn\u00edkov<\/strong>, ktor\u00ed v&nbsp;\u0148om nak\u00fapili. Prebieha to tak, \u017ee <strong>10 dn\u00ed po n\u00e1kupe<\/strong> pr\u00edde z\u00e1kazn\u00edkovi na e\u2011mail&nbsp;cielen\u00fd <strong>dotazn\u00edk<\/strong>, v&nbsp;ktorom m\u00f4\u017ee ohodnoti\u0165 svoju&nbsp;spokojnos\u0165 s&nbsp;n\u00e1kupom a&nbsp;vyjadri\u0165&nbsp;n\u00e1zor na kvalitu obchodu a&nbsp;poskytnut\u00fdch slu\u017eieb. E\u2011shop m\u00e1 <strong>mo\u017enos\u0165<\/strong> na ka\u017ed\u00fa tak\u00fato recenziu <strong>reagova\u0165<\/strong>.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Tento syst\u00e9m by mal <strong>minimalizova\u0165 po\u010det falo\u0161n\u00fdch hodnoten\u00ed<\/strong> a&nbsp;z\u00e1rove\u0148 poskytuje priestor verejne sa <strong>obh\u00e1ji\u0165<\/strong> v&nbsp;pr\u00edpade, \u017ee by recenzia nebola pravdiv\u00e1, alebo ak by s&nbsp;\u0148ou e\u2011shop nes\u00fahlasil. Vyplnen\u00fd&nbsp;<strong>dotazn\u00edk<\/strong> s&nbsp;vyp\u00edsan\u00fdm textom&nbsp;sa potom zobrazuje <strong>v&nbsp;detaile&nbsp;obchodu<\/strong> na Heureke. Ak&nbsp;z\u00e1kazn\u00edk nevypln\u00ed&nbsp;\u201cZhrnutie\u201d \u010di \u201cPre\u201d a \u201cProti\u201d, jeho pr\u00edspevok sa v&nbsp;detaile&nbsp;obchodu nezobraz\u00ed, ale v\u00fdsledok dotazn\u00edka sa zapo\u010d\u00edta&nbsp;do celkov\u00e9ho hodnotenia obchodu (vi\u010f obr. 2). Posledn\u00fdch <strong>500 recenzi\u00ed<\/strong> e\u2011shopu a&nbsp;recenzi\u00ed produktov za 6&nbsp;mesiacov&nbsp;je mo\u017en\u00e9&nbsp;<strong>exportova\u0165 priamo na web<\/strong> pomocou&nbsp;jednoduch\u00e9ho&nbsp;XML s\u00faboru. Exporty recenzi\u00ed sa aktualizuj\u00fa ka\u017ed\u00fdch 6&nbsp;hod\u00edn.&nbsp;<img decoding=\"async\" alt=\"Hodnotenie obchodov v slu\u017ebe Overen\u00e9 z\u00e1kazn\u00edkmi\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/hodnotenie_overene_zakaznikmi.png\"><br><em>Obr. 2: Hodnotenie obchodu na z\u00e1klade recenzi\u00ed v&nbsp;detaile&nbsp;produktu<\/em>\u200b<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Po dosiahnut\u00ed&nbsp;relevantn\u00e9ho po\u010dtu kladn\u00fdch hodnoten\u00ed z\u00edska obchod tzv. <strong>Certifik\u00e1t spokojnosti<\/strong>. N\u00e1sledne si m\u00f4\u017eete na&nbsp;web umiestni\u0165 ikony, ktor\u00e9 sa&nbsp;generuj\u00fa <strong>pod\u013ea aktu\u00e1lneho hodnotenia<\/strong> e\u2011shopu.&nbsp;Certifik\u00e1t je aktivovan\u00fd a&nbsp;deaktivovan\u00fd <strong>automaticky<\/strong> na z\u00e1klade hodnotenia&nbsp;z\u00e1kazn\u00edkov. Ak by&nbsp;obchod prestal sp\u013a\u0148a\u0165 podmienky pre udr\u017eanie certifik\u00e1tu, pr\u00edde mu e\u2011mail s&nbsp;upozornen\u00edm.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><img decoding=\"async\" alt=\"Uk\u00e1\u017eka widgetu a ikony certifik\u00e1tu Overen\u00e9 z\u00e1kazn\u00edkmi\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/widget_ikona_overene_zakaznikmi.jpg\"><br><em>Obr. 3: Ikony certifik\u00e1tu Overen\u00e9 z\u00e1kazn\u00edkmi. V\u013eavo je vys\u00favac\u00ed widget, vpravo&nbsp;ikona<\/em><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><strong>Certifik\u00e1t spokojnosti<\/strong> m\u00f4\u017ee ma\u0165 dva varianty: <strong>modr\u00fa a&nbsp;zlat\u00fa<\/strong> (vi\u010f obr. 1). Modr\u00fd sa ude\u013euje vtedy, ak e\u2011shop&nbsp;z\u00edska v&nbsp;priebehu&nbsp;90 dn\u00ed minim\u00e1lne <strong>90&nbsp;% odpor\u00fa\u010dan\u00ed<\/strong> (za odpor\u00fa\u010danie sa pova\u017euje pozit\u00edvna odpove\u010f na ot\u00e1zku&nbsp;\u201cOdpor\u00fa\u010dali by ste obchod svojim zn\u00e1mym?\u201d v&nbsp;dotazn\u00edku; ikonu s&nbsp;touto inform\u00e1ciou n\u00e1jdete na obr.&nbsp;4) a&nbsp;<strong>desiatky<\/strong> pozit\u00edvnych&nbsp;<strong>hodnoten\u00ed<\/strong> (vi\u010f obr. 2).&nbsp;Pre z\u00edskanie zlat\u00e9ho certifik\u00e1tu Overen\u00e9 z\u00e1kazn\u00edkmi je potrebn\u00fdch&nbsp;minim\u00e1lne <strong>97&nbsp;% odpor\u00fa\u010dan\u00ed<\/strong> za posledn\u00fdch 90 dn\u00ed a&nbsp;a\u017e <strong>stovky<\/strong>&nbsp;kladn\u00fdch <strong>hodnoten\u00ed<\/strong>.&nbsp;Ku <strong>strate<\/strong>&nbsp;certifik\u00e1tu doch\u00e1dza v&nbsp;pr\u00edpade, \u017ee po\u010das&nbsp;90 dn\u00ed klesne po\u010det odpor\u00fa\u010dan\u00ed&nbsp;<strong>pod<\/strong> hranicou <strong>88&nbsp;%<\/strong> v&nbsp;pr\u00edpade modr\u00e9ho a&nbsp;pod <strong>95&nbsp;%<\/strong> odpor\u00fa\u010dan\u00ed v&nbsp;pr\u00edpade zlat\u00e9ho certifk\u00e1tu. Sleduje sa aj po\u010det hodnoten\u00ed.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><img decoding=\"async\" alt=\"Ko\u013eko percent u\u017e\u00edvate\u013eov odpor\u00fa\u010da obchod v r\u00e1mci slu\u017eby Overen\u00e9 z\u00e1kazn\u00edkmi\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/odporucanie-eshopu_heureka.png\"><br><em>Obr. 4: Ikona zobrazuj\u00faca percentu\u00e1lny po\u010det odpor\u00fa\u010dan\u00ed. Do po\u010dtu recenzi\u00ed sa zapo\u010d\u00edtavaj\u00fa dotazn\u00edky s&nbsp;vyplnen\u00fdmi textov\u00fdmi pol\u00ed\u010dkami.&nbsp;Ak z\u00e1kazn\u00edk v&nbsp;dotazn\u00edku spokojnosti nevypln\u00ed text, hodnotenie sa nezobraz\u00ed, ale zapo\u010d\u00edtava sa do celkov\u00e9ho hodnotenia obchodu (obr.&nbsp;2)<\/em><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h3 class=\"wp-block-heading\">Ak\u00e9 v\u00fdhody&nbsp;prin\u00e1\u0161a slu\u017eba Overen\u00e9 z\u00e1kazn\u00edkmi?&nbsp;<\/h3>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Ak sa zapoj\u00edte do slu\u017eby Overen\u00e9 z\u00e1kazn\u00edkmi, z\u00edskate:&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul><li><strong>\u200b<\/strong>sp\u00e4tn\u00fa v\u00e4zbu od va\u0161ich skuto\u010dn\u00fdch z\u00e1kazn\u00edkov;<\/li><li>\u200bvy\u0161\u0161ie konverzie;<\/li><li>mo\u017enos\u0165 biddova\u0165 (pon\u00faka\u0165&nbsp;vy\u0161\u0161\u00edch cien&nbsp;za preklik) a&nbsp;t\u00fdm sa&nbsp;dosta\u0165&nbsp;u&nbsp;konkuren\u010dn\u00e9ho tovaru medzi odpor\u00fa\u010dan\u00e9&nbsp;obchody (top&nbsp;box);<\/li><li>mo\u017enos\u0165 exportova\u0165&nbsp;recenzie v\u00e1\u0161ho obchodu a&nbsp;produktov&nbsp;na v\u00e1\u0161&nbsp;web;<\/li><li>na svoj web budete m\u00f4c\u0165 umiestni\u0165&nbsp;widget a&nbsp;ikonky;&nbsp;<\/li><li>v predviano\u010dnom obdob\u00ed umiestni\u0165 ku produktom ikonu Garancia dodania do Vianoc;<\/li><li>pr\u00edstup ku Sortiment reportom&nbsp;s&nbsp;inform\u00e1ciami&nbsp;o&nbsp;zaraden\u00fdch produktoch (napr\u00edklad&nbsp;ko\u013eko e\u2011shopov pon\u00faka rovnak\u00fd produkt, o&nbsp;popularite produktov,&nbsp;o&nbsp;konkuren\u010dn\u00fdch cen\u00e1ch);<\/li><li>mo\u017enos\u0165&nbsp;zapoji\u0165&nbsp;sa&nbsp;do D\u0148a&nbsp;dopravy zdarma a&nbsp;pr\u00edpadne&nbsp;aj do \u010fal\u0161\u00edch akci\u00ed&nbsp;Heureky, ktor\u00e9 s\u00fa ur\u010den\u00e9 iba pre&nbsp;certifikovan\u00e9 e\u2011shopy;<\/li><li>mo\u017enos\u0165&nbsp;zapoji\u0165&nbsp;sa&nbsp;do Heureka ko\u0161\u00edka;<\/li><li>automatick\u00e9 zapojenie&nbsp;do s\u00fa\u0165a\u017ee ShopRoku;<\/li><li>mo\u017enos\u0165 vyu\u017e\u00edva\u0165&nbsp;dostupnostn\u00fd XML&nbsp;s\u00fabor.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Spolu s&nbsp;v\u00fdhodami, ktor\u00e9 z\u00edskate zapojen\u00edm do tejto slu\u017eby, je potrebn\u00e9 myslie\u0165 aj na to,&nbsp;\u017ee Heureke poskytujete e\u2011mailov\u00e9 adresy v\u0161etk\u00fdch va\u0161ich z\u00e1kazn\u00edkov, nie len t\u00fdch, ktor\u00ed sa na e\u2011shop preklikli z&nbsp;jej str\u00e1nok. Heureka ale na svojich str\u00e1nkach uv\u00e1dza, \u017ee e\u2011mailov\u00e1 adresa z\u00e1kazn\u00edka sa po odoslan\u00ed dotazn\u00edka zak\u00f3duje a&nbsp;nie je mo\u017en\u00e9 ju vyu\u017ei\u0165 znovu, ani na in\u00e9 \u00fa\u010dely. Ak sa ale ob\u00e1vate zasielania citliv\u00fdch \u00fadajov o&nbsp;va\u0161om e\u2011shope, zv\u00e1\u017ete sk\u00f4r, \u010di si nasad\u00edte slu\u017ebu meranie konverzi\u00ed, ktor\u00e1 m\u00e1 potenci\u00e1lne viac citliv\u00fdch \u00fadajov, ne\u017e Overen\u00e9 z\u00e1kazn\u00edkmi.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h3 class=\"wp-block-heading\">Ako si aktivova\u0165 slu\u017ebu Overen\u00e9 z\u00e1kazn\u00edkmi?&nbsp;<\/h3>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Je potrebn\u00e9 integrova\u0165 t\u00fato slu\u017ebu do&nbsp;obchodu, aby ste si&nbsp;zaistili&nbsp;plne automatick\u00fa oper\u00e1ciu uskuto\u010dnen\u00fa po ka\u017edom dokon\u010den\u00ed n\u00e1kupu. Implent\u00e1cia nezaberie ve\u013ea \u010dasu a&nbsp;d\u00e1 sa zrealizova\u0165 v&nbsp;\u013eubovo\u013enom v\u00fdvojovom prostred\u00ed. Po jej integr\u00e1cii&nbsp;budete automaticky dost\u00e1va\u0165 e\u2011mailom jednotliv\u00e9 reakcie z\u00e1kazn\u00edkov.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Podrobn\u00fd<strong>&nbsp;n\u00e1vod, ako slu\u017ebu aktivova\u0165<\/strong>, ako aj uk\u00e1\u017eku dotazn\u00edka spokojnosti <a href=\"https:\/\/sluzby.heureka.sk\/napoveda\/ako-si-sluzbu-aktivovat\/\">n\u00e1jdete na tomto odkaze<\/a>.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h3 class=\"wp-block-heading\">Zauj\u00edmavosti, ktor\u00e9 sa z\u00edde vedie\u0165&nbsp;<\/h3>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul><li>Export recenzi\u00ed na web m\u00f4\u017eete vyu\u017ei\u0165, aj ke\u010f e\u0161te nem\u00e1te certifik\u00e1t Overen\u00e9 z\u00e1kazn\u00edkmi.<\/li><li>Hodnotenie z&nbsp;Overen\u00e9 z\u00e1kazn\u00edkmi sa zobrazuje aj <strong>vo v\u00fdsledkoch vyh\u013ead\u00e1vania na Google<\/strong>, viac si tom m\u00f4\u017eete&nbsp;<a href=\"https:\/\/blog.heureka.sk\/2016\/12\/14\/overene-zakaznikmi-a-spolupraca-s-googlom\/\">pre\u010d\u00edta\u0165 tu<\/a>.<\/li><li>Recenziu pou\u017e\u00edvate\u013ea nie je mo\u017en\u00e9 vymaza\u0165. Viac o&nbsp;recenzi\u00e1ch na Heureke sa <a href=\"http:\/\/blog.heureka.sk\/2017\/11\/14\/lekce-6-recenzie\/\">dozviete tu<\/a>.&nbsp;<\/li><li>Dotazn\u00edky zo slu\u017eby Overen\u00e9 z\u00e1kazn\u00edkmi maj\u00fa n\u00e1vratnos\u0165 pribli\u017ene&nbsp;<strong>30&nbsp;%<\/strong>.<\/li><li>V administr\u00e1cii obchodu n\u00e1jdete va\u0161e intern\u00e9 \u0161tatistiky vyplnen\u00fdch dotazn\u00edkov spokojnosti, s&nbsp;ktor\u00fdmi m\u00f4\u017eete \u010falej pracova\u0165.&nbsp;<\/li><li>Heureka vydala manu\u00e1l <a href=\"http:\/\/im9.cz\/iR\/adminImages\/manual-jak-komunikovat-se-zakazniky-2016.pdf\"><em>Ako komunikova\u0165 so z\u00e1kazn\u00edkmi<\/em><\/a>, kde n\u00e1jdete pr\u00edklady ch\u00fdb, ktor\u00fdch sa v&nbsp;komunik\u00e1cii vyvarova\u0165, a&nbsp;taktie\u017e pr\u00edklady spr\u00e1vnych reakci\u00ed na recenzie.<\/li><li>Ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi je pri opakovanom n\u00e1kupe v&nbsp;jednom e\u2011shope dotazn\u00edk odoslan\u00fd iba raz za 3&nbsp;mesiace.&nbsp;<\/li><li><a href=\"https:\/\/sluzby.heureka.sk\/napoveda\/najcastejsie-otazky\/\">Naj\u010dastej\u0161ie ot\u00e1zky<\/a>&nbsp;u\u017e\u00edvate\u013eov a&nbsp;kompletn\u00e9 inform\u00e1cie ku <a href=\"https:\/\/sluzby.heureka.sk\/napoveda\/widged-a-ikonky-zo-sluzby-overene-zakaznikmi\/\">widgetom a&nbsp;ikon\u00e1m<\/a>.&nbsp;<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Sortiment Report<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Sortiment Report obsahuje u\u017eito\u010dn\u00e9 \u00fadaje, ako napr\u00edklad:<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul><li><strong>po\u010det konkurentov<\/strong> pon\u00fakaj\u00facich rovnak\u00fd produkt,<\/li><li><strong>porovnanie cien<\/strong>&nbsp;e\u2011shopu so zbytkom trhu,<\/li><li>mo\u017enos\u0165 <strong>zoradi\u0165<\/strong> produkt <strong>pod\u013ea<\/strong> jeho <strong>popularity<\/strong> na Heureke apod.&nbsp;<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Tieto inform\u00e1cie sa z\u00eddu najm\u00e4 t\u00fdm, ktor\u00ed pracuj\u00fa v&nbsp;e\u2011shope so \u0161trukt\u00farou&nbsp;sortimentu a&nbsp;<strong>cenotvorbou<\/strong>.&nbsp;Sortiment reporty maj\u00fa podobu d\u00e1tov\u00e9ho exportu vo volite\u013enom form\u00e1te (XLS, XML a&nbsp;CSV) a&nbsp;s\u00fa dostupn\u00e9 on-line za obdobie&nbsp;6&nbsp;mesiacov. Obsahuj\u00fa&nbsp;iba produkty, ktor\u00e9 s\u00fa v&nbsp;dobe generovania zaraden\u00e9 do katal\u00f3gu Heureky.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Sortiment Report <strong>neobsahuje n\u00e1zvy konkuren\u010dn\u00fdch e\u2011shopov<\/strong>, ale <strong>ukazuje cenov\u00e9 rozvrstvenie<\/strong>&nbsp;produktu na trhu. Pr\u00edstupn\u00fd je iba&nbsp;pre e\u2011shopy s&nbsp;certifik\u00e1tom Overen\u00e9 z\u00e1kazn\u00edkmi.&nbsp;Nach\u00e1dza sa v&nbsp;administr\u00e1cii e\u2011shopu pod z\u00e1lo\u017ekou Sortiment report. Odkaz s&nbsp;vysvetlivkami, \u010do jednotliv\u00e9 \u00fadaje v&nbsp;reporte znamenaj\u00fa, <a href=\"https:\/\/sluzby.heureka.sk\/napoveda\/vysvetlenie-dat-zo-sortiment-report\/\">n\u00e1jdete tu<\/a>.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Dostupnostn\u00fd XML&nbsp;feed<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>E\u2011shopy, ktor\u00e9 maj\u00fa aktivovan\u00fd PPC re\u017eim,&nbsp;ho vyu\u017e\u00edvaj\u00fa na to, aby jeho prostredn\u00edctvom posielali Heureke inform\u00e1cie o&nbsp;dostupnosti tovaru v&nbsp;e\u2011shope a&nbsp;v&nbsp;jednotliv\u00fdch kamenn\u00fdch pobo\u010dk\u00e1ch.&nbsp;Tento s\u00fabor je automaticky generovan\u00fd zo&nbsp;str\u00e1nok obchodu (jeho vytvorenie alebo \u00fapravy treba konzultova\u0165&nbsp;s&nbsp;webmasterom) a&nbsp;s\u0165ahuje sa ka\u017ed\u00fdch desa\u0165 min\u00fat. Je nevyhnutn\u00e9, aby v\u017edy obsahoval aktu\u00e1lne a&nbsp;pravdiv\u00e9 \u00fadaje a&nbsp;sp\u013a\u0148al \u0161pecifik\u00e1ciu, ktor\u00fa si m\u00f4\u017eete pozrie\u0165&nbsp;<a href=\"https:\/\/sluzby.heureka.sk\/napoveda\/dostupnostni-feed\/\">na tejto adrese<\/a>.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Dostupnostn\u00fd XML s\u00fabor (niekedy naz\u00fdvan\u00fd aj doplnkov\u00fd XML feed o&nbsp;dostupnosti)&nbsp;sl\u00fa\u017ei <strong>v\u00fdhradne pre produkty<\/strong>, ktor\u00e9:&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul><li>s\u00fa pripraven\u00e9 <strong>ku okam\u017eitej exped\u00edcii<\/strong> prepravnou slu\u017ebou a&nbsp;viete <strong>presn\u00fd d\u00e1tum dodania<\/strong> z\u00e1kazn\u00edkovi;<\/li><li>sa fyzicky nach\u00e1dzaj\u00fa <strong>v&nbsp;sklade<\/strong>&nbsp;v&nbsp;kamennej pobo\u010dke a&nbsp;viete uvies\u0165 presn\u00fd <strong>d\u00e1tum<\/strong>, kedy bude produkt pripraven\u00fd <strong>na&nbsp;vyzdvihnutie<\/strong>&nbsp;na pobo\u010dke.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Doba medzi objednan\u00edm (tzv. orderDeadline) a&nbsp;dodan\u00edm tovaru z\u00e1kazn\u00edkovi, nesmie prekro\u010di\u0165 <strong>7&nbsp;dn\u00ed<\/strong>.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Prostredn\u00edctvom dostupnostn\u00e9ho XML feedu poskytujete <strong>n\u00e1v\u0161tevn\u00edkom Heureky<\/strong> inform\u00e1ciu o&nbsp;tom, <strong>kedy dostan\u00fa&nbsp;vybran\u00fd&nbsp;tovar<\/strong>, ak ho <strong>stihn\u00fa objedna\u0165 do ur\u010dit\u00e9ho \u010dasu<\/strong>. Ma\u0165&nbsp;t\u00fato inform\u00e1ciu&nbsp;v&nbsp;detaile&nbsp;produktu na Heureke je rozhodne konkuren\u010dnou&nbsp;v\u00fdhodou (ak m\u00e1te aspo\u0148 porovnate\u013en\u00fa&nbsp;dostupnos\u0165&nbsp;produktu ako konkurencia).<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><strong>V\u00fdhody<\/strong> zasielania dostupnostn\u00e9ho XML&nbsp;feedu:&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul><li>v\u00fdpis na str\u00e1nke produktu na Heureke po vyu\u017eit\u00ed filtru v\u00fddajn\u00fdch miest (Najbli\u017e\u0161ie obchody, vi\u010f nasleduj\u00faca kapitola),&nbsp;<\/li><li>inform\u00e1ciu v&nbsp;podobe&nbsp;\u201cDnes objedn\u00e1te\u2009\u2014\u2009zatra bude u&nbsp;v\u00e1s\u201d na str\u00e1nke produktu v&nbsp;riadku s&nbsp;va\u0161\u00edm e\u2011shopom.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Najbli\u017e\u0161ie obchody<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Heureka uv\u00e1dza, \u017ee pribli\u017ene 20% z\u00e1kazn\u00edkov si vyber\u00e1 tovar na internete, ale potom si ho k\u00fapi v&nbsp;kamennej predajni. Pomocou slu\u017eby \u201cNajbli\u017e\u0161ie obchody\u201d to m\u00f4\u017eete vyu\u017ei\u0165 vo svoj prospech a&nbsp;z\u00edska\u0165 tak \u010fal\u0161\u00ed predajn\u00fd kan\u00e1l. T\u00e1to slu\u017eba je toti\u017e ur\u010den\u00e1<strong>&nbsp;pre predajne\/\u200bkamenn\u00e9 pobo\u010dky<\/strong>, kde je tovar k&nbsp;dispoz\u00edcii na&nbsp;okam\u017eit\u00e9 vyzdvihnutie. Aby sa v\u00e1\u0161 e\u2011shop zobrazoval v&nbsp;z\u00e1lo\u017eke Nejbli\u017e\u0161ie obchody, mus\u00ed ma\u0165 zaveden\u00fd <strong>dostupnostn\u00fd XML feed<\/strong>,&nbsp;v\u010faka ktor\u00e9mu sa Heureke odosielaj\u00fa v\u017edy aktu\u00e1lne inform\u00e1cie o&nbsp;dostupnosti tovaru a&nbsp;z\u00e1kazn\u00edci tak vedia, ak\u00e9 produkty m\u00e1te skladom na va\u0161ich predajniach. \u010eal\u0161ou podmienkou je&nbsp;vyplnenie&nbsp;<strong>pobo\u010diek&nbsp;v&nbsp;administr\u00e1cii<\/strong>.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Najbli\u017e\u0161ie obchody dok\u00e1\u017eu oslovi\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov, ktor\u00ed sa nach\u00e1dzaj\u00fa <strong>v&nbsp;okol\u00ed v\u00e1\u0161ho obchodu<\/strong> a&nbsp;h\u013eadaj\u00fa produkty z&nbsp;v\u00e1\u0161ho sortimentu. Pomocou GPS potom \u013eahko trafia do predajne.&nbsp;\u200bM\u00f4\u017eete takto pon\u00faka\u0165 aj tovar, ktor\u00fd je&nbsp;<strong>na e\u2011shope vypredan\u00fd<\/strong>, <strong>ale<\/strong> m\u00e1te ho <strong>skladom na predajni<\/strong>. Ak m\u00e1te na e\u2011shope&nbsp;vypredan\u00e9 polo\u017eky, v&nbsp;z\u00e1lo\u017eke Porovnanie&nbsp;cien sa&nbsp;pri&nbsp;va\u0161om&nbsp;obchode&nbsp;zobraz\u00ed dostupnos\u0165&nbsp;\u201einfo v&nbsp;obchode\u201c. Ke\u010f&nbsp;m\u00e1te aj kamenn\u00fa predaj\u0148u, kde tieto produkty m\u00e1te skladom, m\u00f4\u017eete sa&nbsp;zobrazova\u0165 na prv\u00fdch miestach v&nbsp;z\u00e1lo\u017eke Najbli\u017e\u0161ie obchody. Ke\u010f spr\u00e1vne uprav\u00edte dostupnostn\u00fd&nbsp;a&nbsp;z\u00e1kladn\u00fd&nbsp;XML s\u00fabor, va\u0161e predajne sa potom bud\u00fa na Heureke, v&nbsp;karte&nbsp;produktu, zobrazova\u0165&nbsp;medzi Najbli\u017e\u0161\u00edmi obchodmi.&nbsp;N\u00e1vod, <strong>ako upravi\u0165 XML feed<\/strong> v&nbsp;pr\u00edpade vypredan\u00fdch produktov na e\u2011shope, ktor\u00e9 s\u00fa ale skladom na kamennej pobo\u010dke&nbsp;<a href=\"https:\/\/www.besteto.cz\/vyprodane-produkty-dostupnostnim-xml\">n\u00e1jdete tu<\/a>.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/najblizsie_obchody.png\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><em>Obr. 6: Ak chcete zobrazi\u0165 Najbli\u017e\u0161ie obchody, ktor\u00e9 produkt pred\u00e1vaj\u00fa, mus\u00edte si ich necha\u0165 zoradi\u0165, ako vid\u00edte na obr\u00e1zku<\/em><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vypis_najblizsich_obchodov.png\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><i>Obr. 7: N\u00e1sledne sa v\u00e1m uk\u00e1\u017ee tak\u00fdto v\u00fdpis s&nbsp;obchodmi, ktor\u00e9 s\u00fa zapojen\u00e9 do slu\u017eby Najbli\u017e\u0161ie obchody a&nbsp;produkt, ktor\u00fd chcete, maj\u00fa na predajni vo va\u0161ej bl\u00edzkosti. Ke\u010f kliknete na \u201cMapa obchodov\u201d, uk\u00e1\u017ee sa v\u00e1m zobrazenie ako na obr.&nbsp;8.&nbsp;<\/i><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/mapa_najblizsie_obchody.png\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><i>Obr. 8: Zobrazenie Najbli\u017e\u0161\u00edch obchodov na&nbsp;mape<\/i><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>\u200bPoz\u00edcia&nbsp;na mape sa automaticky generuje pod\u013ea Google Maps a&nbsp;m\u00f4\u017ee sa sta\u0165, \u017ee sa bod na mape umiestni zle, preto odpor\u00fa\u010dame, aby ste si poz\u00edciu va\u0161ej predajne skontrolovali (pr\u00edpadne opravili jednoduch\u00fdm pretiahnut\u00edm bodu na&nbsp;mape).&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Uvedomujeme si, \u017ee m\u00e1te za sebou skuto\u010dne dlh\u00fd \u010dl\u00e1nok. Ale v&nbsp;univerzit\u00e1ch to tak jednoducho chod\u00ed. :) Nechceli sme v\u00e1s tr\u00e1pi\u0165, preto sme Heureka ko\u0161\u00edk a&nbsp;rozli\u010dn\u00e9 typy reklamy na Heureke nechali a\u017e nabud\u00face. A&nbsp;to u\u017e bued skuto\u010dne posledn\u00e1 \u010das\u0165 o&nbsp;Heureke a&nbsp;presunieme sa ku ostatn\u00fdm porovn\u00e1va\u010dom.&nbsp;\u010cestn\u00e9 marketingov\u00e9!<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><span helvetica neue>Chcete ma\u0165 preh\u013ead o&nbsp;tom, \u010do je v&nbsp;BESTETO nov\u00e9? <strong style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; line-height: inherit;\">Prihl\u00e1ste sa na odberanie <a href=\"http:\/\/besteto.us1.list-manage.com\/subscribe\/post?u=6dfbf7b4e390ae9ccf4482c6a&amp;id=34affd2923\">n\u00e1\u0161ho newsletteru<\/a>, radi v\u00e1m ho po\u0161leme.<\/strong><\/span><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>P.S. Zdrojom, z&nbsp;ktor\u00e9ho sme \u010derpali inform\u00e1cie a&nbsp;obr\u00e1zky v&nbsp;\u010dl\u00e1nku, je heureka.sk.<\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pokra\u010dujeme, ako sme s\u013e\u00fabili. V dne\u0161nej \u010dasti BESTETO univerzity si posvietime na funkcie Heureky. Konkr\u00e9tne na slu\u017ebu&nbsp;a certifik\u00e1t Overen\u00e9 z\u00e1kazn\u00edkmi,&nbsp;Sortiment Report, dostupnostn\u00fd XML feed a najbli\u017e\u0161ie obchody.<\/p>\n","protected":false},"author":2,"featured_media":10053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts\/10042"}],"collection":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/comments?post=10042"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts\/10042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/media\/10053"}],"wp:attachment":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/media?parent=10042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/categories?post=10042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/tags?post=10042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}