{"id":10011,"date":"2018-02-19T13:17:00","date_gmt":"2018-02-19T12:17:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-11\/"},"modified":"2018-02-19T13:17:00","modified_gmt":"2018-02-19T12:17:00","slug":"marketingove-novinky-11","status":"publish","type":"post","link":"https:\/\/www.besteto.sk\/marketingove-novinky-11\/","title":{"rendered":"Marketingov\u00e9 novinky #11: Ako m\u00f4\u017eete vyh\u013ead\u00e1van\u00edm na internete zachra\u0148ova\u0165 da\u017e\u010fov\u00e9 pralesy a nat\u00edvne blokovanie reklamy od Google Chrome"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Bu\u010fte v&nbsp;obraze a&nbsp;zistite, \u010do minul\u00fd t\u00fd\u017ede\u0148 priniesol marketingov\u00e9mu svetu.&nbsp;<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul><li>V na\u0161ej <a href=\"https:\/\/www.besteto.sk\/besteto-univerzita-druhy-reklamy-heureka\">BESTETO univerzite<\/a> sme si posvietili na <strong>reklamn\u00e9 mo\u017enosti na Heureke<\/strong>. Viete, \u010do v\u0161etko m\u00f4\u017eete vyu\u017ei\u0165 na <strong>zvidite\u013enenie<\/strong> v\u00e1\u0161ho <strong>e\u2011shopu<\/strong>?&nbsp;<\/li><li>Video si postupne v&nbsp;marketingu z\u00edskava st\u00e1le viac pozornosti a&nbsp;jeho v\u00fdznam nepopierate\u013ene st\u00fapa. Odborn\u00edci z&nbsp;Asoci\u00e1cie digit\u00e1lnych marketingov\u00fdch agent\u00far v&nbsp;dvojdielnom \u010dl\u00e1nku radia,<strong> ak\u00e9 dlh\u00e9 by malo by\u0165 on-line video<\/strong> a&nbsp;prid\u00e1vaj\u00fa zop\u00e1r svojich cenn\u00fdch r\u00e1d a&nbsp;sk\u00fasenost\u00ed.<a href=\"https:\/\/strategie.hnonline.sk\/marketing\/1690528-ake-dlhe-by-malo-byt-online-video-radia-odbornici-z-adma-cast-prva\"> Prv\u00fa \u010das\u0165 si m\u00f4\u017eete pre\u010d\u00edta\u0165 tu<\/a> a&nbsp;<a href=\"https:\/\/strategie.hnonline.sk\/marketing\/1691924-ake-dlhe-by-malo-byt-online-video-radia-odbornici-z-adma-cast-druha\">pokra\u010dovanie n\u00e1jdete tu<\/a>.&nbsp;<\/li><li>A znovu t\u00e9ma GDPR, o&nbsp;ktorej&nbsp;budeme v&nbsp;najbli\u017e\u0161\u00edch mesiacoch e\u0161te ve\u013ea po\u010du\u0165. Pod\u013ea odhadov slovensk\u00fdch \u00faradov sa <strong>GDPR<\/strong> dotkne vy\u0161e <strong>pol mili\u00f3na firiem na Slovensku<\/strong> a&nbsp;vy\u017eiada si zmeny v&nbsp;procesoch a&nbsp;syst\u00e9moch za vy\u0161e <strong>40 mili\u00f3nov eur<\/strong>, <a href=\"https:\/\/strategie.hnonline.sk\/marketing\/1691988-vyse-tretina-slovenskych-firiem-sa-este-nepripravuje-na-revoluciu-v-ochrane-dat\">p\u00ed\u0161e port\u00e1l Strat\u00e9gie<\/a>. U\u017e sa na \u201crevol\u00faciu v&nbsp;ochrane d\u00e1t\u201d pripravujete?&nbsp;<\/li><li>Unik\u00e1tnu <strong>kampa\u0148<\/strong> so sloganom \u201c<a href=\"https:\/\/www.startitup.sk\/najnovsia-slovenska-kampan-bojuje-proti-extremizmu-s-humorom\/\">Ni\u010d nerozpla\u010de n\u00e1cka tak, ako \u00faspe\u0161n\u00fd R\u00f3m<\/a>\u201d spustilo ob\u010dianske zdru\u017eenie Div\u00e9 maky. Pomocou humoru sa sna\u017e\u00ed upozorni\u0165 na citliv\u00fa spolo\u010densk\u00fa problematiku. P\u00e1\u010di sa v\u00e1m ich&nbsp;n\u00e1pad?&nbsp;<\/li><li>Zme\u0148 vyh\u013ead\u00e1va\u010d a&nbsp;<strong>pom\u00f4\u017e zachr\u00e1ni\u0165&nbsp;da\u017e\u010fov\u00e9 pralesy<\/strong>! S&nbsp;touto novinkou pri\u0161iel <strong>eco-friendly vyh\u013ead\u00e1va\u010d<\/strong>&nbsp;s&nbsp;n\u00e1zvom<strong> Ecosia<\/strong>, ktor\u00fd investuje a\u017e 80&nbsp;% svojho z\u00e1robku do Svetov\u00e9ho fondu WWF. Zasl\u00fa\u017eil sa u\u017e o&nbsp;vysadenie 20 mili\u00f3nov stromov. <a href=\"https:\/\/www.startitup.sk\/vdaka-tomuto-vyhladavacu-mozeme-roku-2020-zasadit-az-1-miliardu-stromov\/\">Viac o&nbsp;tomto projekte sa dozvie\u0161 v&nbsp;tomto \u010dl\u00e1nku<\/a>.&nbsp;<\/li><li><strong>Google Chrome <\/strong>za\u010dal nat\u00edvne <strong>blokova\u0165 ru\u0161iv\u00e9 reklamy<\/strong>. <a href=\"https:\/\/tyinternety.cz\/digital\/google-chrome-zacina-nativne-blokovat-obtezujici-rusive-reklamy\/\">\u010co to znamen\u00e1 pre jeho u\u017e\u00edvate\u013eov<\/a>?&nbsp;<\/li><li><a href=\"https:\/\/mladypodnikatel.cz\/david-vrba-edua-group-jak-spravne-a-efektivne-pristoupit-k-sebevzdelavani-t34355\">Ako sa samovzdel\u00e1va\u0165 a&nbsp;dosahova\u0165 pri tom \u010do najefekt\u00edvnej\u0161ie v\u00fdsledky<\/a> zis\u0165oval Jirko Rosteck\u00fd vo videorozhovore s&nbsp;Davidom Vrbom, riadite\u013eom vzdel\u00e1vacej agent\u00fary.&nbsp;<\/li><li>\u017divotopis je z\u00e1kladn\u00fdm n\u00e1strojom n\u00e1\u0161ho osobn\u00e9ho marketingu. <a href=\"https:\/\/www.forbes.sk\/predajte-sa-zivotopisom-ako-malo-vyzerat-vase-cv-v-roku-2018\/\">Ako by mal vyzera\u0165, aby zodpovedal aktu\u00e1lnym po\u017eiadavkom v&nbsp;roku 2018?<\/a>&nbsp;&nbsp;<\/li><li>\u010co s\u00fa to \u201cleady\u201d a&nbsp;<strong>ako z\u00edskava\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov online<\/strong> sa do\u010d\u00edtate <a href=\"https:\/\/tyinternety.cz\/prirucka-marketera\/prirucka-marketera-ziskavat-leady-neboli-potencialni-zakazniky-online\/\">v&nbsp;\u010fal\u0161ej \u010dasti Pr\u00edru\u010dky market\u00e9ra<\/a> od Tyinternety.cz.&nbsp;<\/li><li>Mergado vyspovedalo Simonu Kijonkov\u00fa, <strong>zakladate\u013eku Z\u00e1sielkovne<\/strong>, ktor\u00e1 okrem in\u00e9ho hovor\u00ed o&nbsp;tom, <a href=\"https:\/\/www.mergado.sk\/ozveny-ecommerce-expo-videorozhovor-simona-kijonkova?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=Ozveny%20Ecommerce%20Expo%3A%20videorozhovor%20so%20Simonou%20Kijonkovou\">kam sa oplat\u00ed s&nbsp;e\u2011shopom expadnova\u0165<\/a>.<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><span helvetica neue>Chcete ma\u0165 preh\u013ead o&nbsp;tom, \u010do je v&nbsp;BESTETO nov\u00e9? <strong style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; font-variant-numeric: inherit; font-stretch: inherit; line-height: inherit;\">Prihl\u00e1ste sa na odberanie <a href=\"http:\/\/besteto.us1.list-manage.com\/subscribe\/post?u=6dfbf7b4e390ae9ccf4482c6a&amp;id=34affd2923\">n\u00e1\u0161ho newsletteru<\/a>, radi v\u00e1m ho po\u0161leme.<\/strong><\/span><\/p>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bu\u010fte v obraze a zistite, \u010do minul\u00fd t\u00fd\u017ede\u0148 priniesol marketingov\u00e9mu svetu.&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":10012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[208],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts\/10011"}],"collection":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/comments?post=10011"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/posts\/10011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/media\/10012"}],"wp:attachment":[{"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/media?parent=10011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/categories?post=10011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.sk\/wp-json\/wp\/v2\/tags?post=10011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}